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In today's interconnected world, ecology and economics are linked like never before. High fuel prices and concerns about climate change are focusing attention on energy efficiency. Customers increasingly include green criteria when choosing products. And a young, talented, eco-aware workforce – the next generation of Sun employees – wants to work for sustainable companies. This makes eco responsibility central to Sun's success.
For starters, eco responsibility means limiting environmental harm from our operations and the ways in which our products are made, used, and disposed of. But most of all, we're committed innovators dedicated to putting our skills, resources, and global contacts to work designing products and services that contribute to sustainable development. We're capitalizing on the environmental benefits of technology and engaging with others in our characteristically open and transparent way to tackle sustainability challenges worldwide.
We encourage employees to take responsibility and take action. Eco responsibility isn't one person's or one team's responsibility – because at Sun, every job is an eco job.
As always, our actions are guided by our three core principles:
Innovate
By investing in innovation, we continue to create products that help meet the global demand for a cleaner, safer, more sustainable environment.
Act
By reducing our consumption of energy, water, and natural materials, we reduce our environmental footprint, improve our business processes, save money, and create value for our stakeholders.
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Share
By sharing what we learn with our customers, partners, competitors, and others interested in our progress toward greater eco responsibility, we encourage better cooperation and collaboration, which we believe is the path to success.
Our Eco Responsibility Initiative is our strategy for reducing environmental harm while boosting the benefits of technology. It has four basic elements:
- Ensure legal compliance
- Align eco responsibility with business strategy to drive competitive advantage
- Focus on our largest impacts - product energy consumption, facilities, and electronic waste
- Look for quick wins, even if the impact is small
Although there's much more to do, we're making good progress and continue to learn and improve. For example, we're developing environmental standards to implement across the company to make eco responsibility part of everything Sun does. This won't be easy. Our greatest challenge is to improve sustainability in our complex supply chain, where we have less direct control but considerable influence.
This section describes how we're implementing eco responsibility in our operations and products, how our innovation is creating more eco-friendly products for the future, and how our transparency and collaboration are contributing to a greener world.
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