3, SUN AND POPWIRE TAKE 3G CUSTOMERS INTO THE SWEDISH BIG BROTHER HOUSE

Cannes, France - February 23rd, 2004 - Swedish fans of the hit reality TV show Big Brother can, for the first time, keep watch on the Big Brother housemates 24x7 with 3's videomobile service. Using Sun Microsystems(tm) and Popwire technology solutions, 3 is delivering to its subscribers live video streams from inside the Big Brother house, ensuring dedicated fans do not miss one second of the action.

Since late January 2004, Hutchison and Investor AB's Swedish 3G mobile operator - 3 - in cooperation with Swedish broadcaster Kanal 5 have offered 3's subscribers access to live streaming video direct to their cellular phones from right inside the Big Brother house. The service runs for 100 days, the duration of this series of Big Brother - Sweden.

Erik Hšrnfeldt - Editor in Chief, 3, commented: "Big Brother has been a great success for us. We have sold nearly 60 000 live-stream sessions in just over two weeks, with the two "Director's Cut" feeds proving the most popular - running at approximately two minutes per session. It is exciting to be the one to break new ground and do something that has never been done before in the mobile world. Being first to market with video services over 3G has given us a unique offering to our customers that nobody else can match. The immediacy of the videomobile is the optimal way to reach this type of audience. Fans are constantly stopping by our stores to see what's happening in Big Brother!"

Elie Simon, President, Sun Microsystems EMEA, commented: "3 has produced a commercially viable, revenue producing event that increases user satisfaction and increases the average-revenue-per-user (ARPU) of 3's subscriber base. Streaming video has been an alluring goal for operators in search of revenue and listener loyalty since the industry started the 3G build-out several years ago. This successful deployment shows how live content and advanced, scalable infrastructure can work together to deliver a great result. We are delighted that Sun's Professional Services, software solutions, infrastructure and partners, such as Popwire, have made this goal a reality for 3."

Robert Ekstršm, CEO at Popwire Technology, concluded, "We are very excited to have teamed up with Sun and 3 to make this new, innovative, service possible. It is clear that our combined solutions enables operators today to take advantage of the features and promises of 3G."

The Big Brother steaming media event is powered by the Sun Java(tm) System Streaming Server and Popwire's Live Engine LX, a high-end 3GPP real-time, live encoder specifically designed for the Telecommunications industry. This live event is a 7x24 multicast, streamed according to the 3GPP specification, using MPEG-4 and AMR-NB formats. It demonstrates that operators can create new, live premium wireless services and exceed subscriber expectations with the increased capabilities of the 3G network infrastructure.

The Sun Java System Streaming Server 2.1 is a high-performance, open-standards based, industrial grade multimedia streaming server for IP-based networks, including those of the 3G wireless operators. It supports the MPEG-4, QuickTime and 3GPP streaming services file formats and real-time streaming protocols. Sun Java System Streaming Server is highly-scalable, both vertically and horizontally, allowing customers to stream synchronized video and audio, providing Video-on-Demand (VoD) and live content experiences.

The Popwire Live Engine LX is fully 3GPP compliant and supports all 3GPP streaming services-enabled mobile handsets on the market today.

Sun, Sun Microsystems, the Sun logo, Java, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com

About Popwire Technology
Popwire Technology delivers Industrial Strength Media Coding Solutions for the professional Media Industry. Popwire's Media Coding Software Suite simplifies the process of multiple format encoding and transcoding.

About 3 3 is the first company to offer mobile video communication in Sweden and Denmark. In Scandinavia 3 is owned by Hutchison Whampoa (60%) and Investor AB (40%). Both companies have major international networks and possess world-leading industrial and technological expertise. Through Hutchison Whampoa, 3 is the world's leading mobile video communication company with 3G licenses in Australia, Austria, Denmark, Great Britain, Hong Kong, Ireland, Israel, Italy, Norway and Sweden.

About Endemol Endemol aims to be a leading global developer, producer and distributor of creative and market-driven entertainment, focusing on television content and content for interactive networks. The company was established in 1994 as the result of a merger between the two major TV producers in the Netherlands: Joop van den Ende Producties and John de Mol Produkties. Since then the company has had an aggressive international expansion through acquisitions and start-up's of TV production companies outside the Netherlands. The company, with its head offices in the Netherlands, has subsidiaries and joint ventures in 22 countries, including the major European markets, the United States, Latin America, South Africa and Australia.