National Association of Broadcasters 2006 Press Kit

At the National Association of Broadcasters Conference (NAB) in Las Vegas, Sun Microsystems will demonstrate its industry-leading, open standards-based products, technologies and solutions to help media, entertainment and broadcast companies manage and distribute digital content to next-generation multiple platforms.

With the convergence of voice, video and data over the Internet, consumers now have a great deal more choice in how and where they consume content�over the Internet or via a TV, PC or cell phone. Media companies such as cable operators, movie production houses, content creators and broadcasters need to move quickly to adjust to this new phenomenon.

At NAB booth SL3809, Sun will show how it is working with key partners to provide the industry's most comprehensive and cost-effective media distribution and management solution - all the way from the data center to consumer platforms like HDTV, IPTV, Blu-Ray disc, mobile phone, PC and TV set-top box.

What's Happening @ NAB

Tom Jacobs, Director of Engineering in Sun Labs, will be speaking at the conference about Sun's Open Media Commons, a community initiative to develop open source, royalty-free digital rights management (DRM) solutions. Date: Monday, April 24 Time: 4:00 pm - 5:00pm Location: South Hall, Room S221 Title: Consumer or Content: Who's Really King of the Digital Rights Hill Katherine Parker, Manager of Sun Media and Entertainment Media Sales, will be moderating an industry panel to discuss HD. Date: Wednesday, April 26 Time: 2:15pm - 2:45pm Location: South Hall, Lower Level, Multimedia Hall, Room S221 Title: Low Resolution to Hi Definition: Analyzing the Different File Formats Tom Inglefield, Tom Inglefield, manager of Sun Broadcast and Entertainment solutions, will be speaking on a panel to discuss how companies can identify, preserve and monetize priceless entertainment and news archives. Date: Tuesday, April 25 Time: 9:30am Location: North Hall, N232 Title: Rescuing Yesterday: Analog Video to HD Conversion

Sun Press Releases

HBO Teams Exclusively With Sun Microsystems to Lead Broadcast Industry Evolution to Open Standards-Based Storage and Delivery Architecture, April 25, 2006 FOX Television Stations Turns to Sun Servers, Storage and Solaris 10 as Foundation for New Sales and Traffic System, April 25, 2006 Computer-Animated Movie "Barnyard" Chooses Sun Microsystems Technology, April 25, 2006 Sun Microsystems Helps Broadcast Industry Bridge the Gap to Next-Generation Multi-Format Content Delivery, April 18, 2006

 
 

Partner Press Releases

Zodiac Gaming Demonstrates a Cross-Platform Multi-Player Solution for OCAP With Sun Microsystems at NAB Show, April 25, 2006 Front Porch Digital Expands Complete Broadcast Archive Infrastructure Solutions with Sun Microsystems, April 21, 2006 IPTV Security Leader Verimatrix Chooses Sun Solaris 10, April 25, 2006

 
 

Sun in Media and Entertainment

Java in Media and Entertainment Sun at NAB 2006 Sun in Media, Entertainment and Publishing Sun Media/Entertainment/Publishing Case Studies Sun Media/Entertainment/Publishing Success Stories Sun Media/Entertainment/Publishing White Papers

 
 

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