
Group aims to develop and nurture standards that will give retailers
freedom of choice in building systems that meet current as well as
future needs.
Retailers need open standards to ensure freedom of choice in order to
build flexible, reliable systems for current and future needs. In light
of those needs, a series of open retail standards is emerging from the
Association of Retail Technology Standards (ARTS) group, part of the National Retail Federation.
An international organization, ARTS will be holding a global summit in
London on October 1 (see "Standards Summit" for more information). Its
first standard, known as the ARTS data model, is a relational database
defining information for all the files retailers need in order to
integrate and operate their systems. There are 5,000 elements of
information in this model, enabling ARTS to define other critical
standards that drive retailers' businesses.
Multiple Retailer-Driven Standards
For example, recognizing that point-of-sale (POS) is the starting point
for retail transactions and the central application for all critical
retail data, ARTS developed a "UnifiedPOS" architectural standard that has both
Java POS and the Windows-only platform by OPOS.
UnifiedPOS (Unified Point of Service) is a standard specification for
connecting peripheral devices to a POS terminal. Terminals incorporating
UnifiedPOS can therefore read data from magnetic cards, signature
capture pads, bar-code scanners, and the like, independent of device
manufacturer or model. The UnifiedPOS standard ensures plug-and-play
compatibility for two dozen retailer data-input devices. It also allows
retailers to concentrate on the functionality of their POS software
rather than worrying about whether specific devices such as printers,
scanners, or card readers will conform to their systems.
Because POS information is the most often used data in retail and links
multiple systems, retailers cannot afford to have any downtime with
their POS systems. By developing a UnifiedPOS standard in an open,
vendor-neutral environment, ARTS has lowered retailers' integration
costs, reduced their risk, and given them flexibility for the future.
In developing the IXRetail standard, ARTS has tackled the challenge of
connecting applications as well as devices within the retail enterprise.
The IXRetail standard considers the retail enterprise to be composed of
a series of subsystems (pricing, stored receipts, point of sale,
inventory, customers, gift registry, and so on) and defines the formats
(schemas) for the set of XML documents that these subsystems will
exchange. These formats are expressions of the ARTS data model for
retail. Several specific document standards are emerging from the
IXRetail effort.
The IXRetail POSLog specification defines the format of captured data at
the point of sale. POSLog-compliant applications use this standardized
XML data format to monitor and exchange what was sold, at what cost, and
at what time of day. As a result, retail systems as diverse as gift
registries, accounts receivable, and inventory are much more likely to
interoperate with a minimum of effort.
The growing need for digital images that retailers can use across
channels has created a management problem for most retailers. To address
this problem, ARTS has created the Digital Asset Management (DAM)
specification, which defines a standard XML format for managing and
communicating such images. Images written to this standard are easily
managed within the retail enterprise. Retailers can request specific
images from manufacturers to post on their Web sites or include in a
print advertising campaign, for example.
With choice, as always, the driving motivation, retail-driven ARTS
standards such as DAM ensure flexibility and "future-proof" applications
within the retail enterprise. "The creation of a Digital Asset
Management Standard will be invaluable to retailers that now spend
millions of dollars per year circulating their images between
departments," says Richard Mader, executive director of ARTS.
"Ultimately, it is our hope that this new standard will save retailers
money and time."
Two other standards emerging from the IXRetail effort use simple
messaging to create valuable new services. The first of these, Remote
Equipment Monitoring Control (REMC), lets compliant untended retail
devices such as ovens, freezers, fire alarm systems, car washes, and
gasoline pumps automatically send predefined XML messages when status
changes ("freezer temperature risen above 60 degrees") occur and accept
resulting remote commands. The second, Digital Receipt, defines a
standard format that allows a retailer to, say, send an electronic copy
of a receipt to a customer's e-mail address.
All ARTS standards are developed with the global nature of the retailing
world in mind. "As the world gets smaller, standards are really
effective only if they're global," Mader points out. "We need active
participation from throughout the world to make sure standards are
global." They also must be open and vendor-neutral to be effective, of
course, and ARTS continues to follow that mission in its ongoing
efforts. Sun Microsystems sits on the ARTS board and works with other
members to develop general and specific retail standards that bring
choice and flexibility to manufacturers and retailers worldwide.

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This article was developed with assistance from Ron
Kleinman, a chief vertical evangelist at Sun Microsystems, and Richard
Mader, executive director of ARTS.
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Standards Summit
The Retail Standards Summit, sponsored by ARTS, will be held October 1
at Le Meridien Russell Hotel in London. There will be an IXRetail
standard working committee meeting prior to the conference, on September
29 and 30, at NCR offices in the area. The summit is intended to
increase the exposure of ARTS to European audiences. ARTS is therefore
encouraging interested parties, particularly from Europe, to attend. For
more information, send e-mail to arts@nrf.com.
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