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Customer Snapshot: Media, Entertainment & Internet Services

Paramount Pictures

Sun support and services help movie studio cut costs and speed animated movie release

Paramount Pictures, owned by media and entertainment conglomerate Viacom Inc., has a library of more than 2,500 films, including blockbusters such as The Godfather, Mission Impossible and Star Trek series, Titanic and Forrest Gump. The Hollywood, California-based studio, in conjunction with Nickelodeon Movies and Omation Animation Studios, used a 64-bit Sun compute farm to complete the complex animation required for Barnyard, in theaters August 4th, 2006.

Customer Challenges

  • Eliminate further delays in production of animated film
  • Minimize production costs
  • Successfully migrate from a 32-bit to a 64-bit server farm for superior performance

Solution

Sun provided a 620-node server farm and storage solution based on 64-bit technology. The solution includes Sun Fire x64 servers, as well as disk arrays and a tape library to store and back up the movie’s digital assets and shot files. A Sun Customer Ready Systems team configured, assembled and tested the render farm for Paramount. Sun Client Solutions provided onsite consultation and support. Sun Managed Relocation Services transported the Sun solution from the movie’s original data center to a co-location center.

Business Results

  • Installed high-performance compute farm during production that exceeded expectations
  • Eliminated further delays in film production
  • Enabled movie launch two months ahead of planned release
  • Saved approximately 230 hours of staff time ($7,000 worth) that would have been required to assemble solution and fix technical issues
  • Optimized IT staff time by relying upon Sun for consultation and support
  • Simplified move to co-location center, shortening time to move by seven days

Story Details

When the producers of Barnyard decided to rip and replace their 32-bit Dell compute farm and EMC storage solution used for rendering and storing complex animated scenes, they needed solid technical advice and they needed it fast. The preferred alternative was a 64-bit solution running Linux, but installing it in the middle of production was a potentially risky move. Certain applications would have to be rewritten and there was no guarantee the new render farm would run smoothly. But to tighten the production schedule, Barnyard’s crew needed a solution that would allow them to complete what may be the most technically challenging animated movie to date for Paramount Pictures and Nickelodeon Movies.

Barnyard’s producers and IT staff chose Sun, over IBM and HP, to deploy a high-performance computing and storage solution. The technical superiority of the Sun solution and previous experiences that select crew members had with Sun’s technology opened the door. But the decisive factor was Sun’s willingness to partner with the crew and serve as a trusted advisor, both before and after the sale.


" Sun became an extension of our crew, establishing the kind of relationship that is critical for any film’s success. Our honeymoon period has lasted and lasted, and the level of support we have received has increased over time. We have experienced the power of a Sun partnership and it has made all the difference to our success. "
— Aaron Parry, Executive Producer, Barnyard

Sun’s account team and a Customer Ready Systems (CRS) team provided multiple iterations of the render farm design, recommended rack configurations that addressed concerns with heating and cooling issues, and offered suggestions for reducing costs and gaining efficiencies. Additionally, the CRS team designed a cascading switch to provide a single point of management for the server farm.

Within three weeks, CRS engineers assembled, racked, tested and delivered, in 19 boxes, a ready-to-deploy rendering farm comprising 620 dual-processor Sun Fire V20z and V40z x64 servers. By using the CRS program, Paramount saved approximately 230 hours in labor (about $7,000 worth) and freed its IT staff from working out configuration and system integration issues, and system bugs. Paramount also purchased 100-terabyte Sun storage arrays and a Sun tape library to provide online storage and backup of shot files and other movie assets.

Sun Client Solutions served as an extension of Barnyard’s small 12-person IT staff by providing ongoing technical support, onsite assistance and informal training—critical to the movie's success given the technical challenges in creating it. Sun provided focused suggestions on technical issues as they arose and supplied a rapid "break/fix" service to handle any equipment challenges. Client Solutions helped the IT staff design certain software tools and offered knowledge transfer at just the right time, which helped Barnyard's IT team avoid getting bogged down with unnecessary technical details.

When the crew moved its IT infrastructure to a co-location center closer to the studio, Sun Managed Relocation Services handled the transition, transporting 35,000 pounds of equipment, reconnecting the components, and giving Barnyard’s IT staff valuable information about network connections and power and cooling requirements.

Thanks to the level of Sun support and the solution’s performance—which both exceeded the crew’s expectations—work on the film finished earlier than expected, allowing the release date to advance from October to August 2006, in time to reach larger summer movie audiences.

Thrilled with their Sun partnership, Barnyard’s producers are exploring additional opportunities for Sun to provide similar computing and storage solutions on upcoming movie productions.

Find out more about Barnyard’s high performance computing solution

  
 
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