Sun Inner Circle: For Business & Technology Leaders Sun Inner Circle: For Business & Technology Leaders

From Chaos, Opportunity


Gan Boon San

In times of turmoil, technology provides a means of growth and a source of new business opportunities.

Hello,

The news is dominated with the fast-unfolding details of the global financial crisis, and the world has started to speculate about the future.

Here at Sun, we look at the situation in a different manner. We are confident that our customers are not going to stop buying technology or hiring new employees. Our customers will do the opposite. This is the time for customers to leverage technology to grow their business. This is the opportunity for Sun to engage with customers in driving down cost, driving up utilization and driving changes that yield immediate and long-term benefits.

CIOs will be expected to justify their IT expenditures and this is where we are able to use our expertise. As Sun's CEO Jonathan Schwartz said, in times of crisis, customers will be under stress; however, this means they are also open to change.

Regardless of market conditions, businesses will increase their focus on growing their market share and remain responsive to address customer needs.

As companies move to lower the cost of proprietary database vendors and proprietary storage, we encourage customers to choose MySQL as their database and ZFS with OpenStorage for proprietary storage. MySQL is the world's most popular open source database because of its fast performance, high reliability, ease of use, and dramatic cost savings. The innovative Solaris ZFS sets Sun apart, enabling developers and enterprise customers to leverage open source file systems and create pools of data that deliver better system performance, flexibility and value.

Recently, we have introduced the SPARC Enterprise T5440 server, the world's first performance server that is able to deliver scalability and reliability of traditional mid-range systems. The SPARC Enterprise T5440 is the first chip multi-threading (CMT) server, which helps reduce energy consumption and lower operating costs.

As John Fowler, Sun's Executive Vice President of Systems, has said, "Sun is dramatically changing IT economics and delivering enormous value to the mid-range market that could not come at a more critical time." This reiterates our stance in the industry. The Solaris-based SPARC Enterprise T5440 server offers incredible performance on a completely different curve in a footprint that is half the size of the competition.

All businesses can benefit from financial downfall. We are always available to discuss our ideas and roadmaps catered to your needs. If you'd like us to contact you to share our ideas and solutions, just drop us an email.

Best regards,

Gan Boon San
President, Asia South
Sun Microsystems