OEM Communications and Marketing

In today's fast-paced marketplace, communication is the key to maintaining successful business relationships. As you need an ongoing flow of accurate and timely information about Sun's products and services, Sun supplies the communication resources necessary to keep OEM Partners informed.

Sun Partner Pavilion

The Sun Partner Pavilion is a comprehensive event marketing offering that allows OEM Partners to showcase their products at major industry events with Sun and other Partners in a way that best portrays a complete customer solution--all under one Sun Pavilion banner! You can access the Partner Pavilion by......

Sun Product Literature

To assist the sales efforts of our OEMs, Sun develops and distributes a wide variety of product literature. Examples include product specification sheets, solution or market-focused brochures, customer presentations, videos, market segment sales kits, technical white papers, customer success stories, and configuration guides. You can access current literature lists, pricing, and ordering information through Sun's OEM PartnerWeb.

Third Party Press Release Request

Press announcements, public relations activities, or any material containing Sun content that will be distributed to the media must be reviewed and approved by Sun. This includes any material referring to Sun products, technologies, services or the Sun organization in any way. Depending on the content of your release, Sun may request to issue a joint release with your organization. OEM partners must also contact Sun for prior approval when responding to press inquiries regarding Sun's OEM partner programs.

Logo Utilization - For U.S. Partners, Rest of World

All OEM partners are contractually obliged to abide by Sun's rules and guidelines for proper usage of the Sun logo. Sun corporate logos are for the exclusive use of Sun Microsystems as part of Sun initiated marketing activities or materials. The corporate logo may not be used by individual Partners.

The use of the Sun name and Partner specific logo in any advertising or promotional materials connected to marketing activities and programs requires review and approval from Sun. Partners who have received approval may use the relevant authorized logo only as described in their related documentation.

Joint Customer Win/Success with Sun

As an OEM Partner, if you have recently helped a customer conquer a complex problem, running with your products embedded/bundled with Sun Microsystems hardware, software or services, we want to help you get the word out. You can leverage our resources to create and publish a finished Success Story. To speed time to publication, please contact your Sun Sales Representative or your Channel Development Partner (CDP).

Sun Marketing Resource Center

This site is the one place to find all the tools you'll need for fast, effective marketing communications--tools designed to build Sun's worldwide brand image.