Sun Partner Advantage Program

Partner Types

Active Tab Partner Types

Partner Business Models in the Sun Partner Advantage Program

The Sun Partner Advantage Program is based on progressive membership levels and addresses a wide range of partner engagement models. The Program is highly flexible and offers partners many choices for investment based on their business needs.

Independent Software Vendors (and other companies such as SIs, ASPs, Web Developers, etc.)
Creates and/or sells software for specific markets such as industry or a horizontal solutions. Examples include, but are not limited to: Financial Services, Healthcare, Business Intelligence, or Enterprise Resource Planning among many others. These applications can be sold as a service, as shrink-wrapped software, through licensing and/or as an integrated solution that sometimes includes hardware and services.
Learn More about the Sun Partner Advantage Program, for ISVs

Note: The program is also open to the following types of software technology partners who create and distribute products, libraries and/or services that deploy on a Sun technology.

  • Global Solution Providers (GSPs)
  • System Integrators (SIs)
  • Value Added Indegrators (VAIs)
  • Internet Service Providers (ISPs)
  • Application Service Providers (ASPs) including Software as a Service
  • Network Service Providers (NSPs) Including Hosting Services
  • Portal and Web Application Developers
  • Consultants
  • Trainers
  • Web Designers
  •  

Channel Partners
Sun's channel partners are authorized to sell solutions that utilize Sun products and services. Solutions can range from a simple sale via a telemarketing sales model to a highly complex sale involving integration and pre and post-sale customer support.
Learn More about Sun's programs for channel partners

  • Application Provider
  • Direct Marketer
  • Registered Reseller
  • Service Provider
  • Systems Integrators
  • Value-Added Reseller

Original Equipment Manufacturer (OEM)
An entity authorized by Sun (as evidenced by a written contract) to purchase or license Sun Products as an original equipment manufacturer and to include those Sun Products as an integral part of OEM Products.
Learn More about the OEM program

  • Embedded OEM
  • Attached OEM
  • OTP or OEM Technology Provider
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Partner Type Definitions
The following are common definitions of partner types used by Sun and the Sun Partner Advantage Program. Specific partner type names may vary by region and partner types names are subject to change. Also, several partner types are eligible to join the Sun Partner Advantage Program as partners who create technology, or as reselling partners.
  • Application Provider
  • Attached OEM
  • Direct Marketers
  • Embedded OEM
  • Independent Hardware Vendor (IHV)
  • Independent Software Vendor (ISV)
  • Mid-Tier System Integrator
  • Network Service Provider (NSP)
  • Original Equipment Manufacturer (OEM)
  • OTP or OEM Technology Provider
  • Portal and Web Application Developers
  • Registered Reseller
  • Service Provider
  • Strategic Government Systems Integrator/Government Systems Integrator
  • Systems Integrator/Value-Added Integrator (SI/VAI)
  • Value-Added Reseller