Sun Microsystems Takes a Leap into Virtual World Second LifeSecond Life's First Fortune 500 Press Conference, Hosted by Sun Chief Researcher John Gage SANTA CLARA, Calif. October 10, 2006 Sun Microsystems (NASDAQ: SUNW), global technology leader and creator of the Solaris Operating System (Solaris OS), today launched its presence in the virtual world Second Life, becoming the first Fortune 500 firm to hold an 'in-world' press conference at the opening of the company's new virtual Sun Pavilion. The event was hosted by Sun Chief Researcher John Gage, the well-known pioneer of online education and a leader in science and technical policy. Second Life is a key example of what Sun is calling the Participation Age, and the next evolution of the network as the computer.
Gage, appearing in avatar form, discussed the purpose and goals of Sun's foray into Second Life. He pointed to the opportunities for experimentation with new forms of communication, collaboration and economic activity in the virtual world as a driver behind the creation of Sun's new facility. Chris Melissinos, Sun's chief gaming officer, also spoke during the event. Afterwards, attendees were able to tour the Sun Pavilion, which includes an outdoor theater, meeting spaces, and kiosks that exhibit videos highlighting recent Sun innovations, events and Sun customer projects. "Second Life is creating new possibilities for communication, sharing and community-building – all principles which have guided Sun since our founding," said Gage. "I see virtual worlds like this one as the next evolution of 'The Network is The Computer.' Second Life is a community built entirely on participation, and while this is still an experiment for us, we're jumping into Second Life with both feet because we see the online world's unlimited potential for collaboration on everything from social issues to Java technology development." Philip Linden, the avatar of Philip Rosedale, CEO of Linden Lab, the company behind Second Life, joined Gage and Melissinos on stage during their talk. "Given the range of Sun's initiatives and the diversity of its audiences, Second Life is an ideal platform," said Philip Rosedale, CEO of Linden Lab. "Whether it's reaching out to Java technology developers or teaching engineers and technical staffs about Sun's products, Sun's new home in Second Life provides an forum unbounded by geography."
To attend the press conference in beginning at 10:00am Pacific Time, become a member of Second Life for free at:
https://secondlife.com/join About Second Life and Linden Lab Second Life is a 3D online world with a rapidly growing population of more than 700,000 residents from 100 countries around the globe. The residents themselves create and build the world, including homes, vehicles, nightclubs, stores, landscapes, clothing, and games (http://secondlife.com). Second Life is created by Linden Lab, a San Francisco-based company founded in 1999 by Philip Rosedale to create a "revolutionary new form of shared 3D experience." The former CTO of RealNetworks, Rosedale pioneered the development of many of today’s streaming media technologies, including RealVideo. In April 2003, noted software pioneer Mitch Kapor, founder of Lotus Development Corporation, was named Chairman. In 2006, Philip Rosedale and Linden Lab received WIRED's Rave Award for Innovation in Business (http://lindenlab.com). About Sun Microsystems, Inc.A singular vision -- "The Network Is The Computer" -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com. Sun, Sun Microsystems, the Sun logo, Java, Solaris and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries Press Release Finder
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