The future world where we are all permanently connected to the
ubiquitous network is now very close. We already have multiple
channels from which we gain access to information and services,
PC-based dialup as well as mobile device-based Internet, telephone
call centers, interactive TV, point-of-sale devices and kiosks, and
automated teller machines, to name a few. The challenge is to
architect your business information systems in order to leverage
mobile technologies. In an ever-more mobile world, it is evident
that wireless technologies will simply become one more important
delivery channel for services and content, as location-and-time
independence becomes mandatory, not optional.
Sun's service-driven network model shifts the focus of attention
from the underlying technology and the network infrastructure to
the resulting services and benefits. »More
Mobility solutions are revolutionizing many
new access and distribution channels for information and services.
This allows businesses to keep pace with their customers' needs and
rising expectations for mobile services. Among the major industries
taking advantage of mobility solutions are:
Sun Microsystems Business Mobility
Initiative
Sun is collaborating with its partners to reduce the cost and
complexity of enterprise mobility. The Business Mobility
Initiative, will focus on the delivery of vertical industry
specific mobile business solutions based on components delivered by
Sun, Sun Partners and network operator partners. These solutions
will be made available in Sun's Solution Centers, where customers can
perform customized proof-of-concept business scenarios. More
details on this program will be coming soon! »More
Sun Professional Services now offers
consulting services around J2ME technologies for mobility
solutions, helping to deliver the promise of any time, anywhere
connectivity from any device.»More
Key Features & Benefits
Feature
Benefit
Customers get personalized service
A service-driven model creates a richer and
more satisfying experience for users, allowing them to focus on the
tasks and not on the technology, network or the device.
Services companies increase loyalty and reduce
customer turnover
For financial services companies, trading
institutions, airlines and rental car companies, for instance,
customer satisfaction increases customer loyalty, thereby
translating directly into increased revenue opportunities, and
profitability over a longer customer life cycle.
Devices deliver the services people want,
where they want them
Internet clients will be able to use any
device-not just a PC running a browser. This means that even mobile
employees can use corporate data or interact with company
information systems, and that even users in developing countries
can access the Internet for content and services.
Application developers get a consistent
platform
Java technology provides developers with a
single, consistent set of interfaces, freeing them from the chore
of porting their applications to processors and operating systems
that vary widely from device to device. This will allow developers
to concentrate on building and enhancing their products.
Content and service providers access large new
markets
Freed from the constraints a browser can place
on user interactions, providers can differentiate themselves based
on content and how the experience is actually delivered.
