With anytime, anywhere secure access to banking and
share-dealing services, subscribers can now be smarter than ever
about managing their money. What does this mean for the financial
industry? Increased customer loyalty from a wireless service
offering can increase the number of transactions and assets under
management, thereby increasing revenue streams and average revenue
per user (ARPU). For a brokerage, timely access to market changes
and performance can enable quicker financial decisions, better
support of the clientele and even cross-selling opportunities. For
investment bankers, mobile applications can enhance employee
productivity while delivering value-added services to corporate
customers.
Mobile financial applications can include:
Access to account information (balances, accessing stock
portfolios and market data)
Transactions (balance transfers, loan payments and foreign
exchange orders)
Transaction history and aggregated financial information
Bank of America (Asia), one of the highest
rated banks in Hong Kong, used Sun servers to launch Hong Kong's
first wireless banking service, allowing customers to use their
WAP-enabled mobile telephones and PDAs for a wide variety of
information and transaction services. Now the bank's highly mobile
customers have anywhere, anytime access to a secure, reliable
service that allows them to make inquiries about account balances,
portfolio status, and transaction results. They can also transfer
funds, buy or sell currencies, pay bills, and soon, trade
securities.
Delta Employees Credit Union (DECU), one of
the top 20 credit unions in the country, used Sun platforms and
Java technology to create a new wireless banking application that
helps deliver the reliable service levels that are demanded by
customers in this highly competitive market. The new solution
provided a stable back-end infrastructure that will allow growth
for new products and services in the future.
Postbank, one of the largest retail banks in
the Netherlands, utilized J2EE technology platform, and Sun
multi-domain server architecture and clustering solutions in its
m-banking initiative. The resulting m-banking program helped the
company to maintain strong customer loyalty and build a platform
for growth through its transition to mobile banking.
BNL Multiservizi (BNL MLS), a subsidiary of
one of Italy's largest banks, wanted to create a digital
authentication system for handling online banking transactions and
brokerage services. After an intensive 10-month effort that
included a 4-month infrastructure assessment and deployment project
managed by Sun Professional Services, BNL MLS became the first
digital certification authority to be certified by the Italian
government.
Hanvit Bank provides banking services to 300
public entities including the city of Seoul. The bank looked to Sun
Microsystems to help it develop its new mobile service, "e-clips."
Now Hanvit Bank customers can access their accounts from mobile
devices such as cell phones, to check balances and conduct fund
transfers - anywhere, anytime.
