Solution for Location Enablement

To simplify the process of adding location enablement to existing applications and developing custom applications, Latin America's wireless carriers can now take advantage of a solution created by Sun Microsystems, Inc. and LocatioNet, Inc. The Location Enablement solution features location middleware, GIS engine, provisioning and billing administration, extensive privacy management, and a suite of location-based applications. With this comprehensive solution, wireless carriers can rapidly deploy new applications for both their consumer and enterprise subscribers. The Location Enablement Solution allows wireless carriers to speed time to market. A subscriber location is integrated with geographic information systems for mapping, geocoding and reverse geocoding, routing, and navigation, while providing access to local content providers and Web partners. The middleware manages location privacy, provisioning, personalization, order, administration, maintenance, and provisioning (OAM&P), flexible generation of location services, and call detail records (CDRs). The hardware platform is based on the entry-level Sun Fire 280R system, a rack-optimized server powered by UltraSPARC III technology. This compact workgroup server provides the reliability, availability, and scalability required by service provider and mission-critical applications. To ease development, deployment, and management of application services to a broad range of servers, clients, and devices, the Sun ONE Application Server software is built on a robust Javatechnology e-commerce platform.

To simplify the process of adding location enablement to existing applications and developing custom applications, Latin America' s wireless carriers can now take advantage of a solution created by Sun Microsystems, Inc. and LocatioNet, Inc. The Location Enablement solution features location middleware, GIS engine, provisioning and billing administration, extensive privacy management, and a suite of location-based applications. With this comprehensive solution, wireless carriers can rapidly deploy new applications for their consumer and enterprise subscribers alike.

Sun Solution for Location Enablement Architecture

Benefits for Wireless Carriers

Designed specifically for Latin America's carriers, the solution addresses the carriers' three most important business needs:

• Providing services that offset the decline in average revenue per user by capturing nontraditional revenue streams.
• Addressing privacy concerns, which can inhibit location application usage with state-of-the-art privacy management features.
• Protecting network investments by implementing location infrastructure designed to work with today's, as well as tomorrow's, technology.

With the Location Enablement Solution, wireless carriers enjoy a very comprehensive set of location gateways and managers. Two key technologies are supported:

• MPC/GMLC/"Home-grown" Cell ID Extraction: Designed for Cell ID applications that do not require a specific location to be pinpointed for each user.
• PDE: Designed for applications, such as fleet management, that require more precise locations to track individual users.

Solutions That Speed Time to Market

The Location Enablement Solution allows wireless carriers to speed time to market. With prudent subscriber usage, return on investment may be achieved within the first year. A subscriber location is integrated with geographic information systems for mapping, geocoding and reverse geocoding, routing, and navigation, while providing access to local content providers and Web partners. The middleware manages location privacy, provisioning, personalization, order, administration, maintenance, and provisioning (OAM&P), flexible generation of location services and call detail records (CDRs); as well as a location application manager.

The hardware platform is based on the entry-level Sun Fire 280R system, a rack-optimized server powered by UltraSPARC III technology. This compact workgroup server provides the reliability, availability, and scalability required by service provider and mission-critical applications. To ease development, deployment, and management of application services to a broad range of servers, clients, and devices, the Sun ONE Application Server software is built on a robust Javatechnology e-commerce platform.

Ideal for telecommunications, the Solaris Operating Environment (OE) is scalable, available, manageable, and secure. By minimizing planned and unplanned downtime, reducing administration errors, and simplifying troubleshooting, the Solaris OE keeps mission-critical applications available, and helps ensure high-speed, reliable access to data.

Current Customers

The Location Enablement Solution has been tested and proven in real customer environments. For example, in a GSM/GPRS environment that is designed to support three million users, Connect One (Austria) is using a commercial installation of the LocatioNet Middleware Platform with GIS engine and two Location-based services (LBS) applications (Point of Interest and Event Finder) over SMS and WAP. For a fleet management environment that is licensed to support 10,000-plus users, Neo Telecom (Korea) utilizes a commercial installation of the LocatioNet Middleware Platform with GIS engine and business LBS applications.

LocatioNet Consumer Applications

Where Are They Now?

MMS emergency application that helps people locate friends, colleagues, and family members. To maintain privacy, the entire application is opt-in. Users can set up profiles so their location is known at geographic levels: city, state, and region.

Info-Commerce supports both pull and push modes of LBS. In "pull" mode, the user performs geographical searches for businesses. In "push" mode, m-commerce coupons and advertisements in the user's vicinity are sent, according to a customized profile. The user can also make purchases, providing an extra source of revenue generation for mobile operators.

Web-based Security and Anti-theft is a simplified, easier-to-learn version of a professional fleet management application, focused on locating people and tracking personal vehicles. Using a Web interface, users can find friends and family, keep track of their vehicles, and send messages, as well as locate points of interest (museums, gas stations and so on).

Point of Interest Finder allows users to locate places based on location to check out the nearest restaurants, movies, bookstores, and more. Users can also display the point of interest on a map, and get directions to and from the current location. The application can be personalized with favorite locations.

LocatioNet Enterprise Applications

Fleet and Workforce Management uses traditional AVL fleet management concepts with cellular market features such as bidirectional SMS, along with workforce management features to aid field management and productivity. Web-based for easy maintenance and upgrades, it can be scaled to effectively handle small, medium, and large organizations.

Tracking Reports allows a fleet or workforce manager to track workers and delivery personnel in the field. The manager can also see how long personnel stayed at a particular location, and whether they remained on course.

Taxi Driver Management tracks taxicabs in the field and matches them with potential customers based on location. It offers GUI representations of tracked units such as people or vehicles (vector, raster, aerial photo, zoom).

Routing enables the user to find the best route to a particular location using the shortest path or quickest route. Real-time traffic information can be integrated into the route. Position device options include Cell-ID accuracy, network-based positioning (TDOA), and handset-based positioning (A-GPS or E-OTD).

Partner Applications

Botfighters by It's Alive! is a location-based game that allows mobile phone users to adopt a robot personality and play with others in their local area. Automatic mobile positioning based on Cell-ID determines if players are close enough to hit each other. The phone acts as the players' weapon and radar, detecting other players in the vicinity.

Supafly by It's Alive! players start the game by creating their own character; fine-tuning its appearance and personality. The character grows and develops a unique personality as the game continues. Characters can interact with each other in many different ways: chat, quarrel, kiss, and make up.

GoKiss by Compera allows individuals to be matched with people who have similar profiles based on their location via SMS. When a match is in the area, both people are notified with an SMS requesting a chat. It requires an SMS-capable handset.

GoQuiz by Compera allows individuals to be asked trivia and history questions based on location via SMS. When the application is activated, questions pertaining to a person's locale are asked via a SMS. Position device. Options include Cell-ID accuracy, network-based positioning (TDOA) to handset-based positioning (A-GPS or E-OTD).

GoChat by Compera enables individuals in a predefined location (such as a park or shopping area) to chat via SMS. Participants set up profiles through the carrier's Web site, and cannot be located without their permission to safeguard privacy.

Motion-based Performance by Free2Be uses location-enabled mobile phones to guide and track a participant during a workout or other recreational activity. Event scheduling helps organize an individual or group activity, and keeps friends connected during the event. Web-based analysis tools communicate performance benefits and share details with friends, trainers, or health care providers.

About the Sun Partner Advantage Program

The Sun Partner Advantage Program is a community of Sun, its customers, and best-of-breed Sun Partners working together to create and deliver solutions that enable customers to leverage the network to improve business processes. Built around a dynamic relationship model and providing access to Sun Solution Centers worldwide, this program helps customers engage with Sun and its industry partners to reduce risk when deploying solutions. By establishing the Sun Partner Advantage Program, Sun helps its customers improve time to market with proven, integratable, and easy-to-deploy Sun Solutions.

For More Information. Sun Microsystems, Inc. Go to the Sun Solutions Directory at: www.sun.com/iforce LocatioNet, Inc. www.locationet.com