L02 Secondary Content Banner

Example

Editorial Specifications

L2s are product-related, and wording should be clear and straight to the point, to push readers to take the next step.

Headline

Two to four words; headline style.

Subhead

One line of bold linked text preferred (up to 25 characters). Bold text may be part of a sentence, a sentence fragment, the main call to action, or a brand-related message.

Body Copy

Three lines of text max, up to 200 characters.

Call to action

1-3 words, such as More, Buy Now, or Start Saving Now. Headline style. If needed two links may be used, one after another.

Graphic Specifications

Secondary Content Banner imagery must comform to standards for brand photography [https://brand.sun.com/secure/idsystem/photography.html] or product photography. Sun.com country websites should use the following resources when creating or adapting Secondary Content Banners:

Master html code - see below.

Master templates for photographic element - see Graphic Library repository.

Source files for existing banners (including html and image (psd) files) - see Banner repository

To assure proper style, ALWAYS start production using a master template file or a source file for existing sun.com banner. These files contain brand compliant design and typography specs - i.e. format, style, color, size, spacing and position. Do not make material changes to the design and type style represented in the master templates. Do not use animation unless reviewed and approved by banners@sun.com. If you have questions about format or style, please contact webdesign@sun.com.

This example shows the L2 with an extra P tag with class="cta". This paragraph contains a button styled link and optional text to describe specifics of the button, such as an offer's expiration date. When using the button call to action, do NOT use a link at the end of the previous paragraph.